Friday, February 15, 2008

The Verve stop by for T

Making the Glastonbury line-up seem even less special, it's been confirmed that Richard Ashcroft will be double-dipping by having The Verve as one of the headliners at T in the Park as well.

Joining Dickie will be REM and Rage Against The Machine. No, we checked, this is definitely the 2008 line-up.

Who wouldn't want to see Zack yelling about individuality and corporate evils at an event which simply wouldn't exist if it wasn't promoting lager.

That pdf document, by the way, is quite interesting as it shows exactly what Tennnets gets out of the deal. In 2005, the 10th anniversary, it brought:

The brand’s integral position to the festival and the heritage that this represents was communicated excellently, with consumers encouraged to celebrate the milestone with Tennent’s Lager.
Over £6.5 million media coverage was reached – editorial and promotional coverage, no
including any advertising spend:
- £4.2 million press coverage
- £2.3 million broadcast coverage

Presumably this is some different machine to the one being raged at.

Other bands playing this year:

Kings of Leon
The Fratellis
Kaiser Chiefs
Primal Scream
Chemical Brothers
Ian Brown
The Raconteurs
Biffy Clyro
Counting Crows
KT Tunstall
Pigeon Detectives
The Enemy
The Feeling
Amy MacDonald
Panic At The Disco
Hot Chip
Aphex Twin
The Charlatans
The Pogues
Ben Folds
Reverend and The Makers
DJ Hell
Erol Alkan
The National
Band of Horses
Seasick Steve
Eddy Grant
Alabama 3
Sons and Daughters
The Courteeners
Paul Heaton
Lightspeed Champion
Ting Tings
Black Kids

Kings of Leon - Glastonbury headliners, remember - are taking second billing here. You have to wonder if Glasto is really interested in tempting younger audience, if they'd be better off hiring someone from the organisers of T rather than a bloke from Mendip Council.