Friday, March 28, 2008

Camel stubs out South

Good on South, who took up the offer of a Camel-sponsored slot at SXSW but - to not sell out the The Man (or, in this case, the Emphysemic Camel) told the audience to not smoke. As a joke. Because it's bad for you.

Camel - who, let's not forget, are obliged by law to put a statement on their fag packets that says 'don't smoke, it's bad for you' - didn't see the funny side, and decided to withhold payment.

It turns out that the gag cost South quite a lot - they were meant to be recompensed for traveling from London to Texas. Ten grand's worth.

Legal action is now being considered.