Sunday, April 13, 2008

Beckham's trousers dropped

Trouble for Victoria Beckham's overpriced jeans business, with stores starting to drop the range. Not because they've suddenly started feeling awkward about charging the price of a good meal for four for a pair of denims, but because Victoria hasn't been doing her bit for the range:

The owner of Los Angeles boutique Kitson is quoted as telling Life & Style: “We’ve asked her PR people many times for her to appear [to promote the range], but she’s too busy, they say.”

“A celebrity line is no different from an album or a tour. It has to be promoted to sell, and Victoria’s not doing that.”

Mind you, having seen how well her heavily-promoted solo records do, we'd have thought not having her pop up to push the trousers would have been a positive good.