Tuesday, May 20, 2008

Beyonce dressed down for undressing kids

Beyonce's new clothing range for children - Dereon, apparently, although that sounds like a painkiller - has been getting some heat for making childrens look a little skanky - although, as ParentDish points out, this is more in the way it's being presented than because of the clothes themselves:

Check out this ad for Deréon Girls and you will notice sweet-faced little girls wearing high heeled pumps, feather boas and bright red lipstick. This ad campaign might be called "where the playground and prostitute meet." If you can manage to look past the inappropriate accessories and somewhat suggestive poses, the clothes themselves aren't that bad. Maybe a little on the tacky side, but not overtly sexual.

Of course, it's hard to dress children in anything these days without edging them towards fetishwear, with The Sun and other magazines keen to push the idea that school uniforms are sexy and all. But ParentDish have a point - the trouble is not that the clothes are sexual (they're just almost illegally ugly), it's that the fashion and advertising industries have apparently lost the ability to communicate to anyone without a dollop of push-up and pucker.

Beyonce, perhaps wisely, is keeping her head down on this one.