Tuesday, September 16, 2008

Global slaughters local radio in the UK

It's been confirmed that the key result of the GCap-Global merger is the loss of most semblance of localness in local radio across vast swathes of the country - out goes Southern, Invicta, Fox and GWR along with loads of others. They're going to be rebranded Heart on the grounds that... well, there's probably a business case. It might be savings on the headed notepaper.

BRMB will be saved, as it's being flogged off.