Friday, October 10, 2008

Absolute lawsuit

Nobody, I think, will be surprised that Absolut Vodka's parent company is suing the radio station which used to be Virgin. The drinks company insists with a straight face that it really believes that its customers might get confused between an alcoholic beverage and a tepid radio network, which might sound unlikely. But if you drink enough vodka, it could well be possible.

If it had been us, I'd have spoken to V&S Vin&Sprit before getting the signwriters in.