Monday, November 24, 2008

Dr Pepper take-up faster than that of Chinese Democracy

While America might be less than impressed with Axl's record, the nation wasn't about to pass up free pop. Indeed, so great was the stampede for free Dr Pepper, the bemusingly-flavoured drinks company are extending their offer:

"People are passionate about Dr Pepper," said Tony Jacobs, vice president of marketing for Dr Pepper. "The response has been greater than anticipated and we want to do everything we can to ensure Dr Pepper fans get their free coupon. As a result, we've extended the offer, increased our server capacity and added a toll-free number, 1-888-DRPEPPER, for consumers to call to request their Dr Pepper."

The sudden extra server and phone-in line suggests that Pepper was having trouble coping with demand. It's not, I'd suggest, that people are that passionate about Dr Pepper; more that in the current climate, you can stretch a can of the drink to feed a family of four and that's not to be sniffed at.