Take the money and run
Liz Phair has signed up to appear in adverts for Banana Republic, the American clothes chain. People do have to eat, after all.
Part of the deal, though, is that Liz and the others taking part will write a song for the store and its marketing theme. Which feels slightly less comfortable, although it's hard to actually put a finger on why.
It probably wouldn't be so bad if the marketing campaign wasn't so... well, marketingish:
Banana Republic's chief marketing officer Peter DeLuca tells Billboard that the campaign began by targeting "the modern soul": shoppers between the ages of 25 and 49 who "aspire to a city lifestyle," says DeLuca. "We're really trying to establish the brand's vision of the city as an anchor point. Music is a key piece of the puzzle."
If you're nearly fifty, and aspire to a city lifestyle: why not move to the bloody city instead of buying a pair of trousers?
2 comments:
It's a while since I was last in the states- is Banana Republic the one that's like a Lidl version of Gap?
Thank you, your article is very good
viagra asli
jual viagra
toko viagra
toko viagra asli
jual viagra asli
viagra jakarta
viagra asli jakarta
toko viagra jakarta
jual viagra jakarta
agen viagra jakarta
agen viagra
cialis asli
cialis jakarta
cialis asli jakarta
titan gel asli
titan gel jakarta
titan gel asli jakarta
viagra cod jakarta
obat viagra jakarta
obat viagra asli
viagra usa
viagra original
obat viagra
obat kuat viagra
jual cialis
toko cialis
obat cialis
obat cialis asli
obat kuat cialis
obat cialis jakarta
toko cialis jakarta
jual cialis jakarta
agen cialis jakarta
toko titan gel
jual titan gel
vitamale asli
permen soloco asli
maxman asli
vimax asli
viagra
titan gel
hammer of thor
hammer of thor asli
hammer of thor jakarta
hammer of thor asli jakarta
Post a comment
As a general rule, posts will only be deleted if they reek of spam.