Monday, September 07, 2009

Gennaro Castaldo Watch: Beatles and games - together at last

HMV still sells records to people who still buy records. It really, really wants to start becoming a place where kids come to buy their computer games.

For HMV, Beatles Computer Game is like the pulsing heart of a intersected Venn diagram. Gennaro Castaldo is delighted:

"I think this (the game) is significant because it will enable the music to be heard by a new generation of fans," said Gennaro Castaldo of music and gaming retailer HMV in London.

"It just keeps the Beatles mythology growing and growing, so that's why it is so significant."

Yes, it's true. Nobody under the age of 24 has ever even been able to hear a Beatles song before, as their ears are incapable of hearing any sound that doesn't get processed by a games unit.

A cynic might wonder if flogging all your songs off to a computer game really does grow your mythology very much. If the Loch Ness Monster kept popping up on Strictly Come Dancing, he wouldn't really be quite such a myth, would he?


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