Sunday, February 07, 2010

MTV changes its logo

Although it has coloured, filled, flipped and generally mucked about with its logo over the years, MTV has, basically, had the same logo since 1981. It's a tribute to the original design that it managed to keep itself looking fresh while all around it changed.

As if to indicate how much the channel has lost its way, though, it's now redesigning itself. The M is getting stretched, the TV is getting tidied up, and faces of the lugheads who pepper the network with their cribs and limos and skinny-dipping will now loom through the logo.

Perhaps most significantly, the words "music television" have been dropped. Well, at least there's a degree of honesty there.