Friday, May 28, 2010

EMI gives Bertrand Bodson, tells him to ignore the blood and the screaming

EMI has filled the hole at the top by taking on Bertrand Bodson as SVP, global digital marketing.

Bodson used to look after DVD rentals business in Europe (no, apparently they have one) before moving on to co-found Bragster. Yes, yes you do. Bragster.com. You can dare your friends on it and everything. It's like YouTube, but with everything but the show-offs removed.

It's Bodson's skill at making Bragster such a household name that has brought him to EMI, to do for old EMI songs what he did for people wanting to dare other people to see who has the cutest pet.

Good luck in your new job, Mr. Bodson. You might want to check your contract to see what happens to your remuneration package should the business be passed over to a bank in a few months' times.