Friday, August 13, 2010

ABCs show NME continuing downwards tumble while K! picks up

Last night was the day all magazine editors dread, when the ABC publishes circulation figures and they discover how many people they've lost from their readership. It's a lot of waving for NME.

Krissi Murison has had a year to remake the magazine in her own image, and one major redesign. So, in sheer number terms, how is she doing?

In the summer 2009 figures, NME was selling 40,948. Now? 33,875.

On a positive note, that's only a 17% year-on-year drop in sales, which is better than the quarter or so vanishing during the later years of Conor McNicholas' reign.

Making things worse for NME, it can't even point to a general malaise. Nearest rival Kerrang is now selling 44,013 - which is up from 43,253 this time last year. Not a massive increase, but an increase nevertheless. It would be turning the knife to point out it's now over 10,000 copies ahead of NME.

Q is selling 89,450 copies monthly, a 10% drop year-on-year - last summer it was selling over 100,000.