Gordon in the morning: Britain's Next Top Bad Idea

Ah, poor Gordon, pressed into duty to try and promote one of his guv'nors other properties. Today, he's struggling to spark interest in a judging change on Britain And Ireland's Next Top Model.

The last series was rotten - random prizes based on who'd pony up for product placement made the 'what you'll win' sequence look like a table at a well-resourced church tombola night; the addition of Fearne Cotton and endless episodes of casting dragged things down; and a production team blithely slapping whatever happened to be in the Top 10 six months ago over the top conspired to make this look like a franchise whose time is up.

But Sky Living doesn't have much local programming, so instead of quietly letting the beast die, it's going to have a revamp. A desperate revamp.

How desperate? Bizarre scribblebot Colin Robertson reveals the full horror:

WILD child Kelly Osbourne is bouncing back on to UK telly — as a judge on Britain and Ireland's Next Top Model.

Really?

A source "explains":

"The plan is for Kelly to come on board and shake things up. She is a massive fan of fashion and has good pedigree working on fashion shows."

That's true, if by "good pedigree" you mean "squeezed the air out of the British version of Project Runway so badly a can't-fail format stuttered out after two botched series".

"Crucially, she is also young and the whole point of the show is to find the next big thing."

Now, without wanting to sound cruel, this suggests the sole thing Kelly has going for her is being "young" - although one of the judges she's replacing, Charley Speed, is only five years older than Kelly, making her closer to the "old" being replaced than the would-be models she's judging.

But the idea that "Kelly Osborne", who has been cluttering up showbusiness looking for a role since 2002, somehow reflects "the next big thing" rather than "the last number in the contact book" is amusing. Perhaps the series is going to try and save itself through post-modernism?