MySpace finally finds a home alongside the NME

Oh, MySpace. Yes, it's still going, just about, and it's just been sold on again - I'm imagining at a car boot sale, in a box along with twenty old LPs and a broken lamp, under the "give me two quid and the lot's yours, pal."

Viant, the current owner of the site, has just been bought by Time Inc. The Guardian reports:

Though MySpace is a shadow of its former self, Viant claims to have data from 1 billion registered users. Time and Viant say they plan to combine that data with its own subscriber information, providing it with a pool of data which it claims “rivals industry leaders Facebook and Google”.

Buying MySpace for its user data is a bit like buying an empty milk bottle to discover what cows smell like. Unless Time is going to be fine-tuning all its content to appeal to Tom.