Andre dumps his Costa chums

Last year, Costa coffee spent a lot of money getting Peter Andre to promote its coffee, complete with the clause:

"3am online, under all circumstances, must accompany the photographs of Peter Andre with positive text/captions/headings"

That's CAN Associates, making sure that everyone gets value for money. That Peter Andre is promoting the brand shouldn't be used to mock the brand.

So, Peter Andre really likes Costa Coffee, right?

Actually, no: he's opening up his own coffee shop.

So newspapers can't print anything negative about Andre promoting Costa, but he's fine to nip off and open up his own competition, implying he believes that even he can do better. Isn't PR wonderful?

I wonder if Costa can get a refund?

Wake up and smell the Zombie

A late entrant for the year's least-needed product: Rob Zombie branded coffee.

As far as I can tell, this isn't like with civet coffee where the beans have passed through his body before being ground. I hope.

Wake up and smell Eric Pulido

For reasons we're having trouble understanding, Midlake's Eric Pulido has turned himself into a coffee brand:

The guitarist commented: "Coffee has become a huge commodity in our culture today, and supplying it in a fair and quality manner was something I wanted to take part in. With Cappulido I am able to offer a coffee that I personally know supports the farmers that grow it, and provides the consumer with a freshly roasted, excellent bean."

Well, yes, that makes sense. I mean, you could look for a Fair Trade symbol, or a Rainforest Alliance logo, but it makes it far simpler to seek the endorsement of a member of Midlake when seeking ethical beverages.

Now, if you'll excuse me, the drummer from Sparklehorse has just turned up with our vegetable box.