Kim Gordon on the outside

There's nothing more dispiriting than 'rock star launches clothing line', but if it has to be done, you could do a lot worse than leave the rags-and-guitars crossover to Kim Gordon, who at least has a sense of self-awareness about what she's doing with her Mirror/Dash label:

“I know, every designer says they’re inspired by Françoise Hardy,” Ms. Gordon said. “But I’ve been listening to her records for 15 years.”

Gordon is aiming at the Cool Mums market - although it's not clear how many mothers would decide they're looking for something from the uncool mums part of the fashion world.

And if you had to choose between dressing like Kim Gordon or Victoria Beckham - well, it's pretty much a done choice, right?