Reebok dump Ross, eventually

Plimsol company Reebok have ended their relationship with Rick Ross after somebody pointed out his pro-rape song:

Reebok released a statement on Thursday announcing it had severed ties with Ross.
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand," the statement read. "Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

For a company which makes things for people to run in - they also manufacture singlets - they seem to move incredibly slowly. But they got there in the end.

Rick Ross tries an apology for pro-rape song; denies it's a pro-rape song; fails to apologise

Here's Rick Ross, then, saying sorry for... well, for what, exactly, Rick?

I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS

— Mastermind (@rickyrozay) April 4, 2013

You'll note that Ross isn't apologising for writing a lyric about rape, but for the interpretation of a lyric as being about rape.

Let's take a look at the lyric, shall we?

Put molly all in her champagne, she ain’t even know it/
I took her home and I enjoyed that, she ain’t even know it.

This is from Ross' UOENO. So, he drugged a woman, kidnapped her, and in some way "enjoyed" her. But that's not rape, unless, hey, you choose to interpret it that way.

Ross has tried to explain it to us thickies before, during an interview on Q93:

The rapper said he had been misunderstood, pointing out “the word rape wasn’t used.”

Hey, why didn't you say so before? Clearly, if you drug someone and fuck them without their consent, there's not a territory on the planet that would define that as rape, unless the bragging rapist actually used the word "rape" at some point.

It's hard to even understand why Ross is apologising for writing a song about raping someone which people are unfairly interpreting as being about rape when it doesn't even have the word rape in at.

Who, Rick, who are the real victims here?:

I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS

— Mastermind (@rickyrozay) April 4, 2013

I wouldn't worry Rick. Sure, a lot of people might call for your sponsors to sever all ties with you, but I'm sure nobody will use the word "boycott".