Wednesday, January 13, 2010

Gennaro Castaldo Watch: By the book

If there's one thing that Gennaro Castaldo knows about, it's... uh, pop-up book stores at interior design shows. Apparently:

The Ideal Home Show Book Club will take place during the whole 17-day event, in Earls Court, at which some 250,000 visitors are expected. The Club is being organised by former Cassell publisher Mathew Clayton on behalf of the show's organiser's Media Ten, and run in conjunction with HMV.
HMV spokesperson Gennaro Castaldo said: "The pop-up shops we opened around the country for Christmas attracted a great deal of interest, but we have also been trailing smaller entertainment-based formats that are more suited to exhibition events, and we are very pleased to bring our entertainment offer to the Ideal Home Show."

It's not entirely clear why HMV are doing this under the HMV badge, when you'd have thought their Waterstones brand would have been a better fit. Perhaps they've got the HMV signage sitting round and don't want to lash out for Waterstones signs too?


Anonymous said...

I hadn't thought of it before but does Gennaro ever do any Waterstones stuff? I can imagine if he did it would go something like this : "Since Richard & Judy left the airwaves and can no longer provide simple recommendations for simple people, there has appeared a gap in the front-display of shops to fill. At this time of year especially, and during these hard times financially, we find that the demand for discounted annuals has provided a new source of income." If anyone from Waterstones is reading, is impressed and looking for talent they can find superior copy with their own king of knowledge Sir Gennaro Castaldo.


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