Saturday, August 29, 2015

The lights are going out all over the VMAs. We shall not see them lit again in our lifetime.

MTV are still doing the VMAs, which is in itself a weird thing - MTV's target demographic must be puzzled that every so often the 'I Live In An Area Where Republicans Defunded Sex Ed Lessons' marathons are put on hold to celebrate pop videos. I suppose it's no odder than those times ITV suddenly decide to show the Evening Standard Theatre Awards, though.

Anyway, they're doing it again, only this time it's turned into war. Presumably in a bid to get picked up by History Channel next year.

Entertainment Tonight have taped the words 'Press' on their windcheaters, and are reporting from the frontline:

In July, Minaj went on a Twitter rant about how "Anaconda" was snubbed for a Video of the Year nomination at the 2015 MTV Video Music Awards, as well as her and Beyonce's song "Feeling Myself."

"If your video celebrates women with very slim bodies, you will be nominated for vid of the year," she tweeted. "If I was a different 'kind' of artist, 'Anaconda' would be nominated for best choreo and vid of the year as well."

She also accused the VMAs of body shaming, posting that "black women influence pop culture so much but are rarely rewarded for it."
There's a lot to unpick there - MTV might point to the number of prizes Beyonce picked up last year, including the Michael Jackson lifetime achievement style award; detractors would nod and suggest that you have to be Beyonce to fight your way into events like that while Miley Cyrus just has to shed some clothes and kiss a powertool or two and gets escorted to the top table.

Miley Cyrus. Talking of whom, she's this year's MTV VMA host, and she's fired back:
Cyrus, who is hosting Sunday's VMAs, tells the New York Times that Minaj went about this all wrong.

"If you want to make it about race, there’s a way you could do that. But don’t make it just about yourself," the 22-year-old singer said. "Say: 'This is the reason why I think it’s important to be nominated. There’s girls everywhere with this body type.'"

Cyrus claims that Minaj lost focus of the issue at hand. "You made it about you. Not to sound like a b**ch, but that’s like, 'Eh, I didn’t get my VMA.'"
I don't think that's entirely fair, but you have to at least admit Cyrus has positioned herself well from a political perspective - in effect, she's totally agreed with Minaj that the people giving her large sums of cash to present an awards show have excluded women from a certain background, but also spun out from it a personal attack which will keep all the prepublicity flowing without risking her job at the podium.

I think that's either cold-hearted capitalism, or consummate professionalism.