No Rock And Roll Fun

ZIP ZIP UNDO ME: Tucked away in the middle of a piece about Monsters Inc in today's Guardian Review:
"Not many people know that Levi's provided the money for Massive Attack to make Blue Lines, because they were very discreet about it."

Spose its no worse than Dicke Branson bankrolling records, but it still tastes a little bit odd. What was in it for Levi's? Discreet and promotion aren't words that sit easily together, are they?

Also in today's Guardian Review, the following - unillustrated - advert:
"Wanna buy me a soda?"
Charles, Kim, Joey, David
come on pilgrims - reform