Twitter Music - which attempted to change the way we... which wanted to... well, which happened - is coming to an end.
Naturally, the death was announced through Twitter:
Later this afternoon, we will be removing Twitter #music from the App Store. If you have the app, it will continue to work until April 18.— Twitter Music (@TwitterMusic) March 21, 2014
But don't worry, because this isn't an end, right? No, there's plans. All kinds of plans. They obviously can't tell you too much about them because they don't really amount to much ("only have 140 characters to describe them"):
We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter.— Twitter Music (@TwitterMusic) March 21, 2014
This basically appears to be pulling together tweets that mention iTunes or Spotify. It's not quite the new world they were expecting, is it?