Thursday, August 01, 2002

BUY SOME BOSS: A nifty piece on mediaguardian by Stefano Hatfield looking at the launch of the new Bruce album, which is not so much an album launch as full-blown happening. You take the Boss, you reunite him with the E-Street band; mix in a couple of September 11th (and it didn't take that long to change from The Day That Changed The World into Marketing Opportunity, did it?) and boom, you've got a media juggernaut with more free media than you can shake a stick at. Add to this the news that Springsteen's parent company Sony is hiring people to stand about having conversations about how great its new mobile phone is, and you've probably got a pretty good snapshot of the twenty first century's habit of dressing advertising up as anything but...

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