Friday, October 25, 2002

HERE'S AN IDEA: In the latest Rajar audience figures, Mark and Lard have added three quarters of a million listeners, while their breakfast show colleague Sara Cox continues to bump along the bottom. Clearly, the answer would be to give Mark and Lard the breakfast show... oh, hang on.
What's especially amusing is that clearly Radio One don't have a clue why one of the few DJs to actually like music and act like its a privilige to be on the air is the only one whose audience is growing - "maybe its because students were tuning in during school holidays" muttered a spokesperson, thereby ignoring the facts that students don't have school holidays and, besides, since when did students having lectures timetabled stop them being at home listening to the radio? That the explanation "An upsurge in the number of alt-rock ads in the chart has probably helped tempt back a lot of Radcliffe's natural constituency" hasn't occured to them is interesting.


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