ADVERTISED: Last week, noticing that Madonna had taken to flyposting in support of her 'we wouldn't want to give anyone the wrong idea' single, we sneered. But you can see why Maddy would relish the slap and scarper campaign - we can't imagine anyone at her label wants to invest too much in the single, so a cheap approach makes economic sense; Madonna herself presumably believes that failing to secure a nice billboard campaign will lull us into thinking she's all cutting edge and dangerous. Plus wandering about with a bucket of paste and some A1 sheets gives Guy something to do with his time while Hollywood resolutely fails to call.
But this morning, we noticed Paul McCartney's Manchester gig has also been flyposted. McCartney? Who earns enough in a half-day to buy all the billboard slots in the UK (especially now that the banning of fag ads has reduced demand a lot)? Apart from anything else, its taking valuable wall space away from bands who can't afford to buy 'proper' media space. And how many people likely to go to see Macca will be the sort who glance at the wall by Oxford Road Station to plan what to do on the evening when their ex has the twins to stay over? Bah, in a very real sense, is the word.
Thursday, April 10, 2003
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