IN THAT SAME PIECE: Cary Sherman of the RIAA says that one of their problems is getting the message out to kids "raised on downloading" who've "never been into a store and paid for a CD in their life." What, like six year olds? Cary, if a kid is so uninterested in music they get to 18 without ever having bought a CD, you're not looking at a lost customer, you're looking a dead soul. You're not going to be able to reach out to him and try and tempt him into Tower. Even if the Internet was unplugged tomorrow, someone who reaches puberty without buying a single record is never going to buy a record, period. You really don't understand your customers, do you?