THE ADVERTS: We can't help but feel that Christian O'Connell must have a cartoon wavy mouth at the moment - Capital dug deep into its pockets to pay for full-page ads for his XFM breakfast show in yesterday's Metro, full of complimentary press quotes. (Yes, full - they used a large font). So far, so impressive. But how must he have felt at the line the ad agency has come up with - "He's great, he's won prizes, but you don't know what he looks like, do you?" - which must be a kick in the guts for someone who's done more than one Never Mind the Buzzcocks and had his own nightly chat show on Channel Five.