Monday, November 03, 2003

WE'RE SURE HANDEL IS DELIGHTED: Handel has picked up a 'best classical' award at some godawfulsounding hell-pool of advertising and music people sucking each other off and chanting how frightfully clever they all are. The Velvet Underground's I'm Sticking With You won the best not-classical use of music in adverts - although we think it rather gives the lie to Barbara Zamoyska, film and TV music head of Universal Music Publishing when she says "music is 50% of the overall effect of a commercial and these are perfect examples of music and visuals working together" that, although we remember the song being on the ad, unbidden we couldn't have told you it was for a Hyundai car of some sort. Which would suggest to us that it didn't actually work at all well.

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