Tuesday, December 23, 2003

CENTURY OF PAIN: It looks like the Radio Authority has elected to go out in fighting style, issuing a final warning to Capital about the programming on Century. The Century Licences in the North West and North East were originally won by Border Television, who promised a distinctive style of music and "challenging speeech." Since Capital hadn't maanaged to win a licence since the early 70's, it had been pursuing its bid to be a delicious takeover target for Clear Channel ("expansion plans") through the process of buying up stations and basically making them fairly bland versions of Capital FM. And so far, it's got away with it. But no more, as the Radio Authority had stamped its feet at Capital's choosing to ignore previous warnings, and basically told the group to put back fifty percent speech in daytime, or kiss its lucrative franchises goodbye.

Capital may be regretting the hugely expensive TV campaign which had suggested Century was the place to go to sing along with Ronan Keating and Kylie, which kind of advertised how far it had wavered from what it was meant to be doing with the frequencies.

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