Monday, December 08, 2003

IT'S THE REAL THING: So the Coke Top 40 row rumbles on, although we're bemused as to why media Guardian is making so much fuss about the BBC knowing in advance of the annoucement that the deal was being made - it doesn't mean they were lying when they said they "were not a party to" the deal - which would have meant they were involved in the negotiations. For clarity, No Rock is not a party to the decision to extend Zimbabwe's suspension from the Commonwealth, but we are aware of it. And, as we said last week, we can understand the Commercial Radio sector being upset by the apparent backdoor commercial, but to demand an inquiry now is just opportunist - if they have a problem with the same principle being applied to the Coca Cola Chart as to the Barclaycard Premiership, why didn't they raise this at the time the chart first took a sponsor rather than the new deal was struck? Unless it's a specific objection to the nature of the company, in which case we look forward to Capital et al clearing their schedules of ads for Coke, Pepsi and - of course - McDonalds.


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