Monday, February 16, 2004

SHAKING THAT? ASS!: The impact of popular culture is a strange and wonderful crater, isn't it? For example, in response to Outkast's Hey Ya, Polaroid have published an faq response on their site suggesting that you don't need to shake a polaroid picture around at all. Which, while scientifically true, puzzles us as we can recall seeing a programme where a designer working on Polaroids was talking about how they'd found the shaking was integral to the experience, and so it was built in to the specifications. (Our memory fails us on who it was, or when they said it - if anyone can supply more details, do please get in touch). [Via the cyberfunky]

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