EASYDOWNLOADS: As the number of companies jostling to offer UK legal downloads starts to grow almost like there'd never been a dotcom bubble burst, Wippit are suggesting they've found the key Unique Selling Point: price. They're proposing to charge less than 50p per download, which, with the current exchange rate and all, is less than the standard 99 cent fee taken by most of the big US services. Wippit's other big plus is that it doesn't require a credit card, and thus opens itself up to the under-18 markets. At present, it's signed up a bunch of indies and EMI, but is about to show off a new major label signing soon. The 'easyjet' style pay and go service will run alongside its established GBP6 a month unlimited service.