WHAT'S WORSE THAN BEING SACKED ON TV?: Being sacked by Sugar Ray on TV. The latest bright idea for the never-ending mish-mash of reality TV is 'The Apprentice' meets 'Pop Idol', as Spike TV in the US persuades eight stooges to follow Sugar Ray on tour while competing, Big Brother style, for a "job" in the music industry. Oh, and a Kia Sedan for some reason. Don't knock it, this is exactly how Mitch Bainwol started out at the RIAA, more or less. Although he found a golden ticket in a packet of Chuppa Chups or something.