No Rock And Roll Fun

GIVE ME BACK MY HEART: Is it just us, or does this interview with Harriet Scott and Jono Coleman sound like less than a ringing endorsement of Heart FM's music policy?

"I love it," says Scott. "I'd been at Virgin for four years wanting to slit my wrists to the Manic Street Preachers, and then I came here and I thought it was hilarious that you could get paid for sitting there and playing Chic and Abba. The music has changed, even from when I joined the station. We're a lot more trendy now and we'll play Outkast and Jamelia."

Jono is slightly less enthusiastic. "We work in commercial radio, so people want to hear their favourite songs. Because we hear them every day we might get fed up with this Anastasia song or that song from Will Young, but you have to remove yourself and say, 'I'm playing this for Helen and Steve - it's their favourite song, it's their anniversary today.' "

The same piece also explains who Century FM's ficitional target audience is:

Debbie, a name arrived at by looking back at statistics to discover the most popular name for baby girls 33 years ago, is married with two kids. Her husband spends his weekends watching football, while she watches soap operas and Sex and the City. She likes to keep in touch with current musical trends, while also reliving the disco hits of her 1980s youth.

... wants to keep in touch with current musical trends, and yet inexplicably listens to Century. That's like wanting to keep up to date with the news and tuning in to ITV.