Sunday, January 09, 2005

I COLLECT, I REJECT: Gwen Stefani clearly has decided to vaccuum up as much cash as humanely possible off the back of her debut solo album, suggesting she realises that once people have heard it she's going to have a much weakened pull as a brand. So it is that she's signing endorsement deals with anyone who can pull together a garishly-coloured, poorly-designed piece of rubbish fast enough: get your Gwen Stefani "designed" digital camera. To keep her core market sweet, she's (or someone has) stuck the words 'Harajuku Lovers' on the front, judging that it never hurts to suck up to the cash-rich, taste-poor masses.


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