No Rock And Roll Fun

MAX CLIFFORD IN ACTION: There's much more to Max Clifford than hawking women with multiple-foetus pregnancies round the tabloids and never-ending self-promotion, you know. The bread-and-butter work of Max Clifford Associates is waiting for a relatively topical hook on which to bounce out a dull-ish press release in the hope it'll be picked up and mistaken for news. Take for example the news that Kate Moss has had PD tattooed on her somewhere - a light goes on at MCA, and out pops a press release for clients Laserase saying 'ooh, she'll be needing that removed by a company like us. They might not be totally wrong - it wouldn't be the first time Kate came to rue altering her body by having a needle inserted under the skin - but it shows that they understand Kate rather less well than they do the demands of the modern journalist. If Kate splits with Pete Doherty, she'll merely seek out someone else with the initials PD to keep the tattoo up to date. Former Blue Peter presenter Peter Duncan is rumoured to going into hiding later tonight.