If a tree falls over in an empty wood, and nobody is watching it on a broadband link-up in Hoxton, couldn't we just say it's Michael Owen's sister?

popbitch returns. What have we done without it, eh? [reads from piece of paper handed to him] Oh... watched Life Laundry, apparently.

Meanwhile, watching the Google search terms as they still roll in for people looking for the "truth" about the Footballer shows the dangers of closing down the 'bitch. What used to be "what is it?" type searches have now started to mutate into searches based on the rumours that are skeetering round in the real world, which suggests that really, he'd have been better off leaving something obviously false up, instead of creating a climate where it's mutated into something else entirely. For example: it seems the word "sister" has disappeared in a lot of the retelling.