After a flurry of searches on "David + Beckham + Popbitch" (and variations thereof), we're seeing a sudden surge in "Jeremy Clarkson Popbitch." We don't know, frankly.
In unrelated news:
Jeremy Clarkson in the Sunday Times, reprinted in the Guardian, 15 March. Don't worry Jeremy, none of us fancy you either.
So it's not that, then.