Eminem IS pants

We're a little confused by Eminem's move into fashion retailing. Sure, we always thought there was something a little Mike Baldwin about him, but one of the things you can't say for him is that he's well dressed.

"The clothes will be a pure reflection of what he'd be wearing" says a person from the company he's hooked up with - so, that'd be council mum nipping out for a pint of milk chic, then.

Still, we look forward to when they don't sell that well and shops are forced to hold a sale of ill-fitting tracksuit trousers and crappy baseball hats, as they can call it "Eminem - Cleaning Out My Closet."