LIKE WE WANT TO HELP PC USERS: If you have a PC, and - shudder - use Windows Media Player... well, whatever. It's your choice, I guess. But if you do... you might be alarmed that the now-rolling-out Apple download service isn't in MP3 but a fudged-up version of. Apparently, you can download a plug in from 3ivx.com which will allow you to play these files on your WMP. Which at least will make a change from that bloody Beck soundclip, won't it? We don't know how well it works as No Rock is i-Tunes powered.