Friday, January 30, 2004

COME AGAIN?: During the hoo-hah over the last couple of days, the Rajar figures more or less slipped by unspotted, beyond the Radio One figures. But a closer inspection suggests their ability to measure digital radio listening must be open to severe question - Smash Hits Radio is supposed to have lost 600,000, or nearly two-thirds of its audience; The Hits is meant to have mislaid about a quarter, while Q has doubled. Of course, it's possible, but what it seems to show is that for the smaller audiences, spread out across the UK, for the digital stations the traditional Rajar methodology just isn't working.

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