Thursday, September 09, 2004

DON'T BLAME US, SAY RAJAR: The increasingly beleagured official radio ratings company RAJAR is now getting pissy when people moan about it - snapping back at Virgin that it's not their fault Virgin's audience is tanking. They say that they've spent a quarter of a million pounds trying to track 15-24 years more effectively (because, of course, your average sixteen year old is really likely to be listening to Virgin) and they've done their best. Of course, the chances of getting teenagers to put down their cider and stop thinking about sex for long enough to play with the Rajar stickers are really slim anyway. Maybe it's time Rajar admitted that, without seventy thousand radio stations available in Chelmsford alone, they need to overhaul their system.

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