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OH GOD, HE'S GOING TO BE INSUFFERABLE: As if to prove that nobody ever went bankrupt underestimating how incredibly stupid some people can be, not only has Chris Moyles grown the Radio One breakfast show audience, but he's jumped over Heart to become London's second-favourite music breakfast show. Radio One as a whole has managed to poke its head back above ten million listeners, which suggests that the less challenging daytime fayre has started to pay results.
Meanwhile, all the BBC digital services are on the up, even with the shortcomings of the current measuring system: 6Music has a ten per cent rise, albeit from a fairly low base.
We cherish MediaGuardian's attempt to spin the figure for Five Live Sports Extra downwards, though:
5 Live Sports Extra has put on 110,000 listeners in the last year with an audience of 424,000.
However, the size of the digital increase over the summer months will be disappointing for the BBC, which enjoyed a massive rise in radio and TV audiences because of Euro 2004 football and the Olympics.
In the three months to September 12, the BBC station that offers extra coverage of sports events increased its audience only by 9,000.
So... people only listen to the network designed to carry overflow sporting events when there's a lot of sport on. Who knew?
Thursday, October 21, 2004
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2 comments:
That's really depressing. I listened to radio 1 every morning for twenty odd years until Chris Moyles took over and necessitated my transition to Radio 4 and middle age. I still hope I might be able to go back one day, *sniff.
I'm surprised that you managed to weather the sea of bilge that was Sara Cox, Jon.
The only time I'd listen to her was after seeing her "on the town" the night before (usually with Carter in tow), therefore knowing that she either had a huge hangover / gakover or hadn't been to bed - her timing often left something to be desired to say the least.
Me? I haven't troubled the Radio 1 breakfast ratings ever, being a lifelong supporter of the Wogan/Bruce axis.
That's a good stable lower-middle class upbringing for you.
Fact Czechin' Cuz
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