Saturday, August 20, 2005

AH, SO THAT'S THE WHITE STRIPES' KEY MARKET

The White Stripes have seemed to be a bit confused about who they're aiming at these days: now, we've finally got some sort of indication of their masterplan: They're going after the kiddies. The US debut for the My Doorbell video is going to be on Nickelodeon.

It does make a certain sort of sense - the irritating, sing-songy lyric does sound like something you can picture The Tweenies bounding through. And, hey, you've gotta love the purchasing power of those pestering toddlers. We wonder if this means that Jack is giving up on grown-ups altogether?


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