GENNARO CASTALDO WATCH

Obviously, HMV's fearless corporate voicebox Gennaro Castaldo is a man for whom rest is nothing more than a vague concept, but even by his own standards, he's been a busy boy - no sooner having time to pat everyone on the back for a successful PSP launch - “The launch went very, very well,” HMV’s Gennaro Castaldo told MCV. - than having to swing his attention back to the download market and trying to push his master's views that the iPod isn't the only game in town: "I think in time the public will realise that there is a vast choice available to them," HMV spokesman Gennaro Castaldo said.

As if that wasn't bad enough, the half-hearted attempt to pretend that Gorillaz releasing a single the week after Oasis went to number is some sort of Britpop War II might be so lame lesser men would have ignored it. Not Gennaro, though - he sniffed some extra coverage inches for his store, and swung into action: Gennaro Castaldo of HMV Stores, said: "Downloading will keep sales up in the two to three weeks that follow release and could make the chart more like that of the 70s and 80s when singles hung around for a lot longer."

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