NOT, PERHAPS, THE BEST TIM TO DISPLAY YOUR CONSCIENCE

Just as the No Dirty Gold campaign fixes its sights on Alicia Key's paid-for endorsement of the dubious industry, so Alicia herself pops up to tell us how good she is:

Despite the busy schedule, she'll continue to keep an eye on the larger world around her and step in when necessary. She expects her peers will do the same.

Says Keys: "We'll continue to speak out about things because it's necessary. That's always been part of music's goal - to really expose what's happening and what's affecting the people. When we get away from that, we just become cheap."

Keys, of course, could never be accused of being cheap. We bet them gold companies are paying through the nose.

Of course, the flexible concept of campaigning (except where it affects your commercial activities) is summed up by her idea of an activist hero:

"I had a great conversation with Bono the other day and I said :"Tell me, just tell me how you do it. How?' He's just so successful in the way he's able to make things happen."

music alicia keys bono