MICK'S EX WANTS YOU TO GET IT UP

We're not entirely sure how effective these adverts are, the ones designed to make everyone feel really relaxed about chatting over the fine points of a knob that doesn't flick. The last round of commercials, fronted by Pele, didn't really work - Pele was so clearly insisting that, while there's nothing to be ashamed of, it's never happened to him, it was all slightly counter productive. This time round, they've hired Jerry Hall, who, as a former partner of Mick Jagger is probably no stranger to things going wrong in the bedroom. Although not that sort of problem, surely?

It's not the first time Jerry has fronted a major advertising push. She did a campaign for Bovril a few years back. In fact, they could have hooked the two campaigns together - "if you're looking for something hot and beefy in the bedroom, you've got two choices..."

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