Tuesday, December 20, 2005

THE WAFERS WILL COME LATER

We know that Madonna has ideas above herself - and is fond of turning a profit off the back of religion. But perhaps turning herself into wine is a a step to close to getting herself confused with Jesus.

There's a PR-flam to go with the project:

According to the distributor Celebritycellars.com write-up, Madonna has "made a career out of constantly evolving artistically and defying convention. Finally there is a wine collectable as complex and sophisticated as the artist herself".

Presumably, then, this is going to be a bunch of wines that went down well a few years back but which now hang about on the palate like the vinegar from a jar of pickled walnuts.

How has the wine trade reacted to the exciting opportunity to flog Madonna Wine? We're not sure if it's related, but Unwins have closed its entire 350 store network.


1 comment:

Anonymous said...


Presumably, then, this is going to be a bunch of wines that went down well a few years back but which now hang about on the palate like the vinegar from a jar of pickled walnuts.


No. She's going to see what wines were hip a couple of years ago, stick her own label on the front and call it a brilliant new direction.

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