Saturday, January 07, 2006

GENNARO CASTALDO WATCH: Look north

You might think that Gennaro is so busy a man, he has little time to know what's happening in the wider world. But you'd be wrong - for, despite the bust demands of London living, he's on hand to give the Indpendent the benefit of his wisdom on the "new" Yorkshire scene:

Gennaro Castaldo, head of press at HMV, said: "These things aren't planned. There's an effect where the success of one artist or band acts as a catalyst and encourages other musicians to think they can do it themselves. These bands very often like to wave the banner for their community. The media pick up on that and help crystallise it. As soon as retailers can see there might be a burgeoning scene, they use it for merchandising."

Careful, there, Gennaro - you almost make retailers sound like soulless profit monkeys desperately scrabbling round for attempts to cash-in on other people's hard work.