Monday, January 23, 2006

HOW GOES THE STRUGGLE AGAINST FILESHARING?

All that legal action against customers is really paying off, according to the RIAA in its various client guises around the world. But is it? While the latest Nielsen survey of web usage reports that the successes of iTunes and the iPod has seen Apple replace Wanadoo in the top ten most visted online brands in the UK, more interesting is that in the year where the BPI started suing people, "Music filesharing site Limewire's audience has increased by 666% to 2.3 million, making it the most popular online destination of the top 10 of fastest growing internet sites last year."

A 666% increase in traffic for Limewire, which has already been surpassed as download haunt of choice? Presumably the BPI would argue "ah, but if we hadn't taken that action, then we'd have seen a 777% increase in traffic."


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