Saturday, January 21, 2006


Very few people who watch the Apple/Intel chip ad will be thinking "hey, that ad looks a lot like the Postal Service's video for Such Great Heights." However, Ben from the Postal Service did. Then he found out that the same people who made his band's video were responsible for, shall we say, the homage. He isn't happy:

It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.

It's not the first time Apple has upset people with its annexation of cult into advertising - Eminem threw a little strop when one of his songs appeared in an iPod advert, although his appearance in a more recent ad suggests all was forgiven there; the company's very name still makes McCartney and Ono feel they're somehow losing out on a subtle theft of the Beatle's record label's identity.

It's also not the first time the Postal Service have got muddled up in people borrowing without asking; they had a run-in with the US Postal Service over their name. It's possible they're just complaining now in the hope they get a few free iPods and some work out of it. After all, the row is doing wonders for their profile.

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